Selva Ventures was founded in 2019 with an ambitious mission: to invest in brands that make their consumers’ lives better. We believe that health and wellness is one of the most important pillars of the consumer economy. Healthier people are happier, more productive, live longer and cost less to our healthcare system. For many people, living healthier lives is complicated, confusing, expensive and inconvenient; we hope to play a part in changing that.

To us, making consumers’ lives better means better ingredients, better function and better emotional connection with the consumer. It means nutrition, personal care and technology with high quality inputs that the consumer can trust; it means products that deliver on their promises with real efficacy; and it means experiences that the consumer can truly engage with, making their wellness journey fulfilling rather than a chore. We know one thing for sure: when healthy habits are engaging, rewarding and fun they are far more likely to stick and therefore have a lasting impact.

We see a golden age of consumer products on the horizon, driven by our society’s continuous learning about what we need to live healthier lives. We view entrepreneurship as the answer to solving the problems we know about and the problems we will soon discover. We are proud to partner with these amazing founders to give them capital, strategic resources, network, advice and moral support, and in doing so we hope to play a role in making consumers’ lives better.