We back
(and have-the-backs of )
founders
building brands in healthier living.
founders building brands
in healthier living.
Selva Thesis
We believe health and wellness is one of the most important pillars of the economy: healthier people are happier, more productive, live longer, and reduce strain on our healthcare system.
Its most powerful lever is the $61 trillion global consumer economy, which is undergoing a seismic shift. Across nutrition, personal care, and technology, demand is rising for trusted, high-quality products that deliver proven efficacy and meaningful experiences.
We see a golden age of consumer products ahead, driven by continuous learning in nutrition, biology, and psychology. We partner with entrepreneurs to advance healthier living by providing capital, strategic resources, and enduring support.
We believe health and wellness is one of the most important pillars of the economy: healthier people are happier, more productive, live longer, and reduce strain on our healthcare system.
Its most powerful lever is the $61 trillion global consumer economy, which is undergoing a seismic shift. Across nutrition, personal care, and technology, demand is rising for trusted, high-quality products that deliver proven efficacy and meaningful experiences.
We see a golden age of consumer products ahead, driven by continuous learning in nutrition, biology, and psychology. We partner with entrepreneurs to advance healthier living by providing capital, strategic resources, and enduring support.
We believe health and wellness is one of the most important pillars of the economy: healthier people are happier, more productive, live longer, and reduce strain on our healthcare system.
Its most powerful lever is the $61 trillion global consumer economy, which is undergoing a seismic shift. Across nutrition, personal care, and technology, demand is rising for trusted, high-quality products that deliver proven efficacy and meaningful experiences.
We see a golden age of consumer products ahead, driven by continuous learning in nutrition, biology, and psychology. We partner with entrepreneurs to advance healthier living by providing capital, strategic resources, and enduring support.
WHY WE ARE DIFFERENT
WHY WE ARE DIFFERENT
Laser Focus on Branded Consumer Products
We focus on a single ecosystem and business model to maximize the impact of our network, insight and rigor to support our partner brands
Laser Focus on Branded Consumer Products
We focus on a single ecosystem and business model to maximize the impact of our network, insight and rigor to support our partner brands
Laser Focus on Branded Consumer Products
We focus on a single ecosystem and business model to maximize the impact of our network, insight and rigor to support our partner brands
Deep Operational Expertise
We are staffed with operating partners across critical functions (such as retail & supply chain) to give our brands an unfair advantage
Deep Operational Expertise
We are staffed with operating partners across critical functions (such as retail & supply chain) to give our brands an unfair advantage
Deep Operational Expertise
We are staffed with operating partners across critical functions (such as retail & supply chain) to give our brands an unfair advantage
Conviction Before Consensus
We back founders before their ideas are obvious, and demonstrate our conviction by writing publicly
Conviction Before Consensus
We back founders before their ideas are obvious, and demonstrate our conviction by writing publicly
Conviction Before Consensus
We back founders before their ideas are obvious, and demonstrate our conviction by writing publicly
Integrity and Empathy
We respect the entrepreneurial journey, keep our word and care deeply about the leaders of our partner brands as people
Integrity and Empathy
We respect the entrepreneurial journey, keep our word and care deeply about the leaders of our partner brands as people
Integrity and Empathy
We respect the entrepreneurial journey, keep our word and care deeply about the leaders of our partner brands as people
BY JOE OHAUS
READ
The Consumer Health Opportunity
BY KIVA DICKINSON
READ
Consumer Misconception
BY KIVA DICKINSON
READ
